McArthur
By Hardy Morgan Wallen Tim McGraw
5:57am
Brandon Wirth is the newest host of the newest host on Big Country, leading the newly dubbed program called "The Afternoon Ride with Brandon."
Wirth and the show made its debut on Mar. 30, 2026. The afternoon program runs on weekdays from 3 PM to 7PM, jockeying the latest country tunes and news, covering local events and interviews, and of course adding comedic entertainment. He also makes occasional fill-in appearances on "Mornings With Etch," hosted by well-experienced radio guru Erik Etchison.
Wirth also serves as the host for the Big Rapids Media Network sports programs "The Rundown" and "Behind the Bulldogs." The Rundown is a high school sports show covering Central State Activities Association games and its teams, players, and coaches. Behind the Bulldogs is a Ferris State sports program that Wirth co-hosts with Ferris State Volleyball player Tatum Outlaw which dives into game recaps, season analysis, and in-depth interviews with players, coaches, and support staff with the Bulldogs.
Brandon was the former host of "The West Michigan Sports Show," a casual sports talk show on local high school sports analysis and insight. The show was discontinued at the end of 2024, replaced by "The Rundown" in the same Saturday afternoon time slot.
The Reed City native started with the network as an intern in 2022, now serving as the news and sports director within the Big Rapids Media Network. 'He also serves as an Athletics Communications Assistant with Ferris State University in their athletic department.
For three seasons, Wirth served as the play-by-play voice of Big Rapids Cardinal Basketball on WBRN. He currently broadcasts play-by-play for his alma mater, Reed City High School, on Y102 for football and basketball.
Wirth has a master's degree in Business Administration and bachelor's of arts degree in Sports Communication. During his time at Ferris State, he competed on the Bulldog Cross Country and Track & Field teams. He currently ranks as a top-15 competitor in school history, including #4 all-time in the 3000m steeplechase event, and has earned two GLIAC Commissioner's Awards and Runner of the Week honors.
In high school, Wirth was an all-state honoree in cross country as well as an all-conference recipient in baseball, soccer, and basketball at Reed City High School.
Away from the microphone, Brandon enjoys being outdoors, including fishing, hunting, snowboarding, rock climbing, disc golfing, and golfing.
*Image provided by Brandon Wirth.
| On-Air Schedule | ||
| Monday | 03:00pm - 07:00pm | The Afternoon Ride with Brandon |
| Tuesday | 03:00pm - 07:00pm | The Afternoon Ride with Brandon |
| Wednesday | 03:00pm - 07:00pm | The Afternoon Ride with Brandon |
| Thursday | 03:00pm - 07:00pm | The Afternoon Ride with Brandon |
| Friday | 03:00pm - 07:00pm | The Afternoon Ride with Brandon |